Design, Creative Direction – 2020
In the cutthroat world of digital products, intuitive design and instant access to information reign supreme. Today's Digital Natives, especially Gen Z, crave seamless experiences with zero learning curve. They won't waste time deciphering confusing interfaces – they'll just click away.
That's why, when designing for the sportsbooks market, I laser-focused on future user needs, particularly Gen Z. They're the early adopters, forming half the potential audience.
